China represents an immense and often attractive market for European companies. With more than 1.4 billion consumers and a rapidly expanding middle class, the potential can appear obvious. However, many companies underestimate one essential factor: local consumption habits differ significantly from those in Europe

Hainan is becoming China’s most open Free Trade Port. What it means for European companies, trade, customs and strategy.

China is the largest industrial market in the world, but also one of the most demanding: speed, technical requirements, strict hierarchy, long approval chains, aggressive competition, and extremely high expectations from Chinese industrial buyers. Here is the most complete strategic guide to successfully develop your industrial offer in China in 2026.